research
tv adverts
this is a funny visual of a bear drinking coca cola and doing unusual things. however it shows a lot of fiction and might not thrive through their audience as they might look like they publish fake advertisement and therefore they might not have the best product. this is appropriate for all ages however its targeted towards older ages so 12+ as they are more likely to buy these products. the colours used in this is nice bright and shows a calm nice peaceful setting with a relaxed mood.
this ad started with a close up on the phones camera which light moving from one side across to the other as a more textural effect. the audio is clear and describes some new features in the camera such as the 100x zoom, ultra wide, anti-rolling stabilisation based on al.
this has funny visuals and clearly shows what the adz about as the snickers bar stands out form the visuals. the ad uses a famous actor who creates the main comedy scene in the ad. however, we clearly know what the advertisement company wants us to feel and see and with the gradual intro to the snicker bar it builds a complete new understanding.
radioadverts
i believe this advert has hit the major radio checklist with a sill image, and the brand/company they are promoting this is extremely important as the company name is the first impression on what they will be selling or providing as a service. Tesco worked hard on providing a list of what they would have in store however the audio was really fast and near the end they had some intended audio issues as they over lapsed two voice overs.
this ad has a foreign ascent with Portuguese instrumentals in the back ground which fits the brand nandos as its originated from Portugal this really fits the audio as its simple and coneys a extraordinary experience.
this radio ad has a lot of indirect conversation and a strong sense of humour which allows the audience to feel more engaged and in conclusion will make them feel prioritised therefore will choose this brand over the other competitors.
techniques used in tv adverts:
product demonstration- shows how the product is used and possibly some features that you wouldn't be able to see through words and still images.
multi-sensory appeal- this in short means adding emotional language to show certain feelings, thoughts or opinions often used to create a positive image in the customers mind about the product.
establish tone- this basically means creating a emotional feeling in order to persuade customers to act upon the ad. this is often the balance between the sound and the video as these to aspects are key and without them the ad will have a confusing content which wont affect the business positively.
techniques used in radio adverts:
credible- this is when the radio try to convince the audience using strong language and talks highly about the product.
funny/comfortable: this will make customers feel more engaged and more attentive towards the advert.
describe possible problem and provide them with a solution: this would be quoted as " does ur ... not work as fast as it used to then purchase the new ... with new feature such as..." this engages with the audience personally and shows that you care and want them to have the best experience with their product.
a good ad:
- focused
- humour
- has a product/service
- creates more attention on the selling product
- has an audience that they focus on
- persuasive
a bad ad:
- misleading
- missing the point
- false advertising
- has no target audience
- terrible visuals
- informal
can do in ads:
- have a set time to show advert
- advertising stints that are unskippable
- run advert for any amount of time
cant do in ads:
- advertisement length more than the specific media
- raise the volume in commercials to effect the senses
- unsafe ads shown after watershed period
target audience:
my target audience are people from the age of 15+ as the product will be purchased by this age group. the advert will include features and visuals with strong audio in the radio advert also calm instruments.
ideas for project below: